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Crucial's Privacy Policy

Crucial is committed to protecting your right to privacy when visiting our websites. We recognize that when you share your personal information with us, you expect us to treat that information in a serious and responsible manner. This Privacy Policy discloses what information we gather, how we use that information, and how you can correct or change that information. In summary, you should know that:

  • This Privacy Policy only applies to information gathered from Crucial’s publicly available websites.
  • Crucial collects personal information to provide you products and services.
  • Crucial has security measures in place to help keep your personal information secure.
  • Crucial will not sell your personal information. The only exception is described in the ¬†Change of Control section below.

Crucial's websites have security measures in place to help protect against the loss, misuse, and alteration of the information under our control, including protecting information behind a firewall within a perimeter network and encrypting your ordering information during transmission.

Registration and order forms
If you choose to register with Crucial or to place an order with us, we may ask that you provide us with relevant information such as contact information (first and last name, e-mail address and telephone number), financial information (account or credit card numbers), demographic information (address, age, or income level), unique identifiers (tax ID number), information about where you learned of our products, and information about your intended use of our products. We do not purge customer information on a regular basis, so information you provide us will remain in our systems for an indefinite amount of time. We may use your contact information to send you information about us and to contact you when necessary. If you do not want to receive any mailings from us, please see the Choice/Opt-Out section below. Financial information is used only to bill you for products. Demographic information may be used to tailor your experience at our websites, show you information that we think you might be interested in and present information according to your preferences. In addition, our sales and marketing departments may also use demographic information, information about where you learned of our products, and information about your intended use of our products to improve our advertising and marketing efforts and to measure interest in our products.

Surveys and contests
Crucial may invite you to participate in online surveys or contests. Participation is never required. If you choose to participate, you may be asked to disclose contact and demographic information as well as additional information about you and/or your company. We may use this information to send information to you, contact you when necessary, tailor your experience at our site, display information according to your preferences and improve our websites, products and advertising. If you do not want to receive any mailings from us, please see the Choice/Opt-Out section below.

Public forums
Crucial may make chat rooms, forums, message boards, and/or news groups available to you. Because any information that is disclosed in these areas becomes public information, you should exercise caution when deciding whether to disclose your personal information.

Information requests
You may be able to request information on our sites regarding our products and services, including technical support and customer service, by using online forms. We ask that you provide certain contact information to allow us to fulfill your request and to send you information about Crucial's products and services. If you do not want to receive any mailings from us, please see the Choice/Opt-Out section below.

Children's guidelines
Crucial's websites are not generally directed to children. Crucial does maintain a few web pages designed to provide young people educational and charitable information, but those web pages do not collect personal information.  If you are under 18, do not supply any personal information to any Crucial website. If you wish to purchase a product from a Crucial website, have your parent or guardian make the purchase for you.

IP addresses
We may use your IP address to help diagnose problems with our servers, administer and improve our websites, and gather demographic information to measure interest in our websites and products.

Tracking technologies: cookies\ beacons\ do not track signals\ etc.
For information about how this website uses various tracking technologies, visit our Cookie Policy page.

Supplemental information
We may supplement the information that you provide with information that is received from third parties. For example, Crucial may use information that we purchase from a database marketing information firm to enhance our understanding of the information that you provide.

Links to other sites
Crucial's websites contains links to other sites. Crucial is not responsible for the privacy practices, goods and services, or the content of such websites.

Third-party suppliers
We employ many other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service.

Anti-fraud checks 
We may use personal information provided to us to conduct anti-fraud checks that may help us detect and prevent fraud. The personal information we receive may be disclosed to a credit reference agency, fraud prevention agency or other information provider, which may keep a record of that information.

Contacting the website
If you have any questions about Crucial's privacy policy or the privacy practices of our site, you may use one of the specific choices below or you may contact us at 0800 013 0330 or +44 (0)1355 586 100 outside the UK. Or you can send an e-mail to

  • Choice/opt-out

Our sites provide you with the opportunity to opt-out of receiving communications from us at any point where we request information. If you do not want to receive future communications from us, please either go back to the site from which you no longer wish to receive such communications or contact us by sending an email to

  • Correct/update

If you want to change or modify information you have previously provided to us, please either go back to the site where you provided such information or contact us by sending an email to

Compliance hotline
Crucial believes in ethical business practices.  You may review our Code of Business Conduct and Ethics and if you have any concerns, please contact us as described above or you may contact our Compliance Hotline.

U.S. Commerce Department Safe Harbor Principles
Crucial adheres to the U.S. Commerce Department European Union and Switzerland Safe Harbor Principles. Information about the U.S. Department of Commerce Safe Harbor certification can be found at
In compliance with the European and Switzerland Safe Harbor Principles, Crucial commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss citizens with inquiries or complaints regarding this Privacy Policy should first contact Crucial at
Crucial has further committed to refer unresolved privacy complaints under the European Union and Switzerland Safe Harbor Principles to an independent dispute resolution mechanism, the BBB SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Crucial, please visit the BBB SAFE HARBOR web site at for more information and to file a complaint.

Change of control
In the event that another company acquires assets related to this website, or if we experience some other change of control event such as a spin-off, merger, insolvency, bankruptcy or receivership, we reserve the right to include any or all user-related information among the assets transferred to the acquiring company. We cannot guarantee that any entity receiving such information in connection with any of these transactions will comply with all the terms of this Privacy Policy.

Updates/effective date
Crucial reserves the right to amend this Privacy Policy from time to time. Changes to this Privacy Policy will apply to information we have received and information we receive after the revised Privacy Policy is effective. When we do amend this Privacy Policy, the revised Policy will be posted here so please visit this Web page to view the most current Privacy Policy.

The effective date of this version of the Privacy Policy is June 11, 2014.

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